Meet The Woman Behind Legal-Ease International – Dena Falken
By The Los Angelers on March 2, 2022
Dena Falken is a lecturer, author, CEO, and a Seminar presenter with Legal-Ease International. She has taken on the world of Seminars with a unique topic and style.
She has a genuine entrepreneurial spirit and is committed to providing information to a Global audience. Dena shares interesting topics with Foreign Professionals. Her audience is composed of Judges, lawyers, law students, translators and more…. She provides training seminars on the “ Language of the Law” around the World and also invites others to present.
Dena is a woman who believes in sharing knowledge and furthering education. “It is very satisfying to teach a new concept or idea” says Falken. Even if one of our students learns one new word or term, it can change the entire way they work. She believes that success is not about money but about passion. Dena Falken truly considers herself lucky that she found her passion early on in her career.
“Find a need and fill it” has been her mantra! She learned that from her wonderful father who later in his career became an entrepreneur himself. She sure has taken her Dads advice and is now helping people around the Globe.
Dena started her career in Milan, Italy after graduating with a JD degree in law from Catholic University, Columbus School of Law. She has a BA from American University in Washington D.C. She always knew that she wanted to do something in the International arena. While interning at a law firm in Milan, Italy…Dena saw the need. Although many lawyers spoke English, they did not speak Legal English. A language in and of itself. In other words, they did not speak or write the “Legal Talk”.
Opportunity knocked and Falken, opened the door.
Dena understood there was a need, but had to figure out how to begin. With some simple brochures left at lawyers offices, she began to market her Seminar. While it was not easy, the idea took off with a lot of hard work and effort, Eventually a full Seminar was formed. It turned out to be a wild success. Dena Falken soon expanded Legal-Ease International throughout Italy and it is now operated in Mexico, Europe, Central and South America, with courses online, leaving no city in the World out of reach. Legal-Ease International is now recognized as the World Leader in Legal English and has certainly earned that title. Thousands of Foreign Professionals have benefitted greatly and leave testimonials regarding the enormous benefit they received, and their appreciation. This is very satisfying says Falken.
Recently, I had an opportunity to meet Dena. Taking it as a great advantage to speak personally, I asked some questions that our business readers often ask:
Why do you think clients need to further their education?
Dena: We all need to grow, and never stop. In my field of legal English, one wrong word can change the entire meaning of a letter or document. Learning helps to keep one current and prepared. Our seminars at Legal-Ease International are a great way to network and gain a credential as a professional
You may be a professional in your field but you must learn how to express that in Legal English both spoken and written.
What are some of the tasks top business entrepreneurs do every day?
Dena: Marketing. The idea of the business is actually just a small part. How does one get the word out there? When I started Legal-Ease International, emailing and websites were not as popular as they are today. I did it by hand, made phone calls. Now of course the marketing is different, through social media sites etc. We must always look for new innovative ways to promote our ideas so that they reach those that need it.
What advice would you like to give to new entrepreneurs who want to be in the Seminar business.
Dena: Find something you love. If you love it, it does not feel like work. An entrepreneur works 24/7, 7 days a week. If it is something you love, you are merely expressing your passion and then it feels like pure joy. There are always obstacles in the way, but those obstacles and hardships foster creativity. Simply, love what you do. "Don't let others convince you that the idea is bad when your gut tells you it is good. You will make it work if you believe in it.”
Dena Falken Legal-Ease International
The World Leader in Legal English
No comments:
Post a Comment